Do you use your boat enough?
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Marine News
Feb 01,2011
Beneteau’s Bold 5 Year Plan
The world's largest sailboat builder Beneteau, has released plans to double its boat-building within 5 years.
The French company, which also manufacturer the Jeanneau and Lagoon brands, forecasted the results at the 2011 annual financial meeting in Paris.
Beneteau predict that boat sales will increase 20 per cent in 2011 on last year, when there net worth was €573.5 million.
New and Emerging markets, such as Brazil and the Far East, are the areas were growth is expected to come from and plans are already underway to start a new facility in South America.
Company CEO Bruno Cathelinais indicated that China was also an area they are strongly considering. He said: 'Our concessionaires in China are having to learn everything from scratch, but once everything is in place, growth will be very fast indeed.
'Companies fortunate enough to have solid financials have not been focussed on finding funds, but instead on developing new markets.'
By 2015 these new market areas are predicted to make up 14 per cent of Beneteau's sales.
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